When I first started working with brands and individuals aiming to elevate their presence, one question kept coming up: How do we measure the return on investment in public relations? Unlike direct sales or paid advertising, public relations (PR) often feels intangible. Yet, understanding public relations ROI is crucial for making informed decisions and justifying budgets. In this post, I want to walk you through what ROI means in the context of PR, why it matters, and how

By: Malia Borges , Owner of B.Crafty Studio | ToastiQueen Panelist, Cultivating Joy Stop waiting for “someday” and make it a Sunday. The Sunday Makers at B Crafty Studio are your permission slip to pause, play, and create something just for you. Drop in on us, then it’s only $10 to keep the Craft & Chill going. Learn more and save your spot at bcraftystudio.com. Sometimes, the line between business and personal feels impossibly blurred ... especially when YOU are the brand

When I sat down with Daniel Campo, a firefighter, airline pilot, and first-time candidate for Northampton County Council, I was struck by his energy, humility, and deep gratitude for the opportunities he’s found in the U.S. Campo’s journey began in Venezuela, where political unrest shaped his early life. “My grandparents fled Cuba because of Fidel Castro,” Campo said. “Then I left Venezuela in 2007 because of the socialist government.” After time in Mexico City and New Jersey

| By: Tiffany Sondergaard, Voting Advocate and Publisher for Civic Voices Honest conversations with the people shaping Pennsylvania’s future Hi friends! I’m Tiffany Sondergaard. Welcome to Civic Voices: PA Candidate Conversations . This series is all about pulling back the curtain on Pennsylvania’s elections and giving you a front-row seat to the people who want to represent you. Recently, I sat down with Mark Pinsley, Lehigh County Controller and candidate for Congress i